The definition of 'Autonomous Sensory Meridian Response' is somewhat nebulous and pseudo scientific but seems to cover any video content that induces a 'tingly' sensation in viewers.
The BBC website article goes on to cite the Bob Ross painting tutorials as an example of ASMR-rich video content. Here in the UK, I don't remember seeing Bob Ross, but we did have Tony Hart. As a child of the 70s/80s I lapped-up Tony Hart's art shows and yes, these were certainly something of an inspiration for the Simon Draws format.
In the Simon Draws videos, Simon Tofield draws various characters from his popular Simon's Cat cartoons whilst simultaneously dispensing his drawing tips and wildlife wisdom along the way.
Over the last few years for I have recorded twelve episodes of the Simon Draws for Simon's Cat Ltd. I had no idea these would score highly as ASMR video content but they were intended to provide an informative and relaxing viewing experience. If these videos appeal to a new audience seeking an ASMR video experience (whatever that really is) then ... welcome aboard ; )