// www.chrisgavin.com: Adobe indulges in 'Creative' Pricing $ to £

Thursday, May 16, 2013

Adobe indulges in 'Creative' Pricing $ to £

I've spent the afternoon trying to work out what the Adobe 'Creative Cloud' software subscription service means for my workplace, and it's really not good.... 

First up, there's this... 

Adobe CreativeCloud for Teams $69.99/user/month (for US customers.) 
Adobe CreativeCloud for Teams £65.44/user/month (for UK customers)

Erm, same software, same cloud storage (which we don't actually need), yet at normal exchange rates that's $100.17/user/month for UK users. A price hike of 153% for us Europeans. For a cloud service how can Adobe possibly justify this market segmentation?

Well on Adobe chat today this was how that bit went...

Adobe spokesperson: We understand your concern. We want to make sure that we are giving our Customers the best products and at the right price. Although Adobe Europe and Adobe US are different parts of the same global company, European Marketing strategies and pricing are not directly related to those used for the US. The prices are not simply converted from the dollar pricing used for US products, therefore the pricing used for each country in the EMEA region may vary.
 

And there's more... oh yes, a lot more ... 

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