// www.chrisgavin.com: Magnatune for Production Music?

Saturday, October 15, 2011

Magnatune for Production Music?

Around three years ago I posted this film on YouTube...

As I mentioned a few posts back, some fragmentary clips from this film can currently be seen in the music promo video for the new Lana Del Rey song Video Games.

A further development, now is that YouTube have written to me to ask if I wish the video to be considered for YouTube 'Partnership' status. The idea is that if approved, the film will have ads placed on it, and that eventually I might just see some trickle of revenue back via Google AdSense (we'll see how that goes). I was very surprised to be asked about this, because the number of hits the film has received so far, is very modest indeed (around 9000 in 3 years.)

One consequence of the YouTube approach, is that I've decided to secure the appropriate licence on the sound track of the film to enable the agreement to go ahead.

Fortunately back in 2008, I was (and still remain) fairly scrupulous about music usage rights on my films, and I had sought music from www.magnatune.com Under the terms and conditions they had then, I was able to buy the album and use it for internet distribution of a non profit-making film.

Now that the YT partnership has been offered, I got back in touch with Magnatune last night and got a very speedy and reasonable deal to 'upgrade' to a more suitable licence to reflect this change in circumstances.

I can say that not only is Magnatune a great source for new and varied music, but that they also very much have their act together in terms of enabling film-makers to effectively and affordably gain the licences they need to use the music in productions.

Now, I only wish there was a way of retrospectively improving the video quality of the old YouTube film. Three years ago, there was no HD option on YouTube only something called 'HQ mode' which seems to have been scrapped since then. I'm left with an online video only at 360P size which is very low-res indeed (and also horribly compressed). YouTube don't seem to offer any way of replacing an old clip like this apart from re-uploading and beginning again with no comments or hits etc.
The best quality online version of this film available, is the one over on Vimeo.com. Compare and contrast the quality of this same online film hosted on the different video sharing platforms... Come on YouTube, we need to be able to upgrade these grotty old uploads from the bad old days...

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